UNINTERRUPTED debuts ’40 Days’ docuseries for Canelo vs Kovalev fight
“Accomplishment is something that is addictive,” said UNINTERRUPTED CEO Maverick Carter in Episode 1 of the brand new series, 40 Days: Canelo vs Kovalev.
40 Days is a docuseries created by DAZN and UNINTERRUPTED that chronicles the lead up to a fight from a boxer’s perspective.
The first installment features Mexican phenom Canelo Alvarez in his quest to move up two weight classes and defeat Russian giant Sergey Kovalev for the light heavyweight world championship.
40 Days: Canelo vs Kovalev features exclusive commentary from DJ Khaled, Draymond Green, Gabriel Iglesias, and Maverick Carter.
“Many great fighters we’ve seen in the past, once they conquer a weight division, the only next step is up.”
“They’re conquerors,” said Carter.
In episode one of this three-part series, Canelo and Kovalev meet up before the fight. They are friendly with one another, almost exceedingly so, with Kovalev putting his arm around Canelo to take a selfie.
Kovalev notes how Canelo has gotten bigger, but the size difference is still readily apparent. In addition to the large disparity in reach, Canelo is listed at 5’9”, and Kovalev is listed at 6′.
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Canelo is aiming to do what’s never done before. Moving up two weight classes is difficult enough, but fighting Kovalev, a powerful, ruthless boxer, is a risky mission.
Kovalev, on the other hand, is in an interesting situation himself. Everyone knows how skilled Canelo is, and most people would consider him the best boxer in the world right now.
But Kovalev is bigger, taller, and comfortable in his weight division. This is his division, his home, and, as Draymond Green points out, the fear of losing to an outsider is a mental battle in itself.
“When self-doubt starts to creep in, it’s tough to overcome.”
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Canelo is aiming to win a title belt in a fourth division, already having claimed world titles in light-middleweight, middleweight, and super middleweight divisions.
Mexican soccer superstar Carlos Vela is also a part of the project as an executive producer.
DAZN is the largest global sports streaming service in the world, operating across nine countries over four continents. DAZN features all sports but is particularly popular for its coverage of the combat sports industry.
UNINTERRUPTED, the athlete-empowerment brand founded by Lebron James and Maverick Carter, aims to give athletes opportunities to tell their stories outside of the brief moments on tv, and fans the ability to see these stories.
This is just the latest example of UNINTERRUPTED’s unrivaled ability to produce and create content that would otherwise be unavailable.
The lead-up to any major sporting event is big, but for boxing, it is just mono a mono. The mental fortitude required amidst the hype of a big-time fight is something that separates the good from the great. With Canelo vs. Kovalev and Canelo’s weight-class jumps, there is even more hype going into this fight.
Kovalev is looking to stand his ground and emerge victorious on the biggest stage of his career.
Canelo is looking to be a conquerer.
Amidst a flurry of reporter’s questions about Kovalev’s advantages and whether or not he is crazy for agreeing to the fight, Canelo responds, “yes I am crazy.”
“You have to take risks to make history.”
Canelo and Kovalev are set to fight on Nov. 2 at the MGM Grand Golden Arena in Las Vegas.
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