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Inside MODtissimo: Portugal’s sustainable fashion and textile trade show

In its 56th edition, the MODtissimo fashion trade and fabric show in Porto, Portugal, delivered upon everything it set out to and more. Portugal’s sustainable fashion show brought brands based in and outside of the city together to showcase their ethically-focused collections and sustainable fabrics. 

MODtissimo trade show in Porto, Portugal. Photo by Cassell Ferere.
MODtissimo trade show in Porto, Portugal. Photo by Cassell Ferere.

Portugal happens to be a manufacturing base for brands and Porto is the place to get up to date on the latest textiles and clothing made from such. This is also a good place for learning about the latest Portugal sustainable fashion styles, fabrics, and processes.


MODtissimo56

The two-day MODtissimo events took place during Porto Fashion Week, September 23 to the 24. Although, the fashion week runway shows have been canceled for the season in regards to the health crisis

Facemark by iTeshStyle at MODtisimo. Photo by Cassell Ferere.
Facemark by iTeshStyle at MODtissimo. Photo by Cassell Ferere.

With the current state of the world in pandemic mode, the journey to Porto is an interesting one. For one, the process in-and-around the event is monitored with all the necessary safety measures.

Taking place at the Alfandega Do Porto venue, security guards electronically check people in and out of each showroom floor. Sanitizer can be found everywhere, and plenty of space was provided for social distancing.


iTechStyle

iTeshStyle show floor at MODtisimo. Photo by Cassell Ferere.
iTeshStyle show floor at MODtissimo. Photo by Cassell Ferere.

Early into the experience, iTechStyle showcase displayed the brand’s innovative designs and fashionable aesthetics. Mannequins dressed in full outfits and concept designs made from sustainable fabrics and processes greeted buyers.

Consciously sourcing material and updating manufacturing processes to complement, all of the brands here at MODtissimo have elements related to sustainability. 

iTeshStyle show floor at MODtisimo. Photo by Cassell Ferere.
iTeshStyle show floor at MODtissimo. Photo by Cassell Ferere.

This is refreshing to learn in the vein of how the past several months have shown the flaws in the fashion industry. As the pandemic moved over the world, brands canceled their future orders on fabrics, and simultaneously fabric factories were restricted from shipping to clients. 

With Portugal sustainable fashion efforts, and across other countries in the world, this was also a huge blow.

iTeshStyle show floor at MODtisimo. Photo by Cassell Ferere.
iTeshStyle show floor at MODtissimo. Photo by Cassell Ferere.

“The Textile and Clothing industry was one of the first to feel the impact, first with disruptions in the supply chain, and followed by the drastic drop in orders as a result of the consumption accentuated decrease.” 

Mario Jorge Machado, President of ATP [Associaçao Textile & Vestuario de Portugal].
iTeshStyle show floor at MODtisimo. Photo by Cassell Ferere.
iTeshStyle show floor at MODtissimo. Photo by Cassell Ferere.

Now, as the world rebounds safely, MODtissimo brands are confident and have made efforts to remain operational. Portugal essentially competes with places like China for manufacturing fashion textiles.


Manufacturing

There were many brands in attendance displaying their latest collections. Textile manufacturers brought their latest fabrics and processes to the show, like Tintex Textile, who work to create eco-sustainable strategies and solutions for fabrics and applications.

Cork-A-Tex yarn. Photo by Cassell Ferere.
Cork-A-Tex yarn. Photo by Cassell Ferere.

Additionally, working materials unfamiliar to the major fashion industry, like cork, which happens to be a staple of the Porto culture. Cork-A-Tex happens to specialize in creating fabric and finishes using cork. The cork fabricators are award winners in this area, claiming the 2019 Techtextil Innovation Award. 

Clutch bag made from cork by Marita Moreno. Photo by Cassell Ferere.
Clutch bag made from cork by Marita Moreno. Photo by Cassell Ferere.

Cork happens to be a 100% natural product that is recyclable. Biodegradable and renewable cork are truly sustainable sources. Furthermore, the cork waste is composed of cotton and other sustainable materials to create the yarn.


Fashion Brands

One brand to take the idea of cork to another level is the vegan line, Marita Moreno. Founded in 2017, the namesake accessory brand creates bags and shoes from cork, wood, and rubber material, vegan leather from chromium. Moreno also upcycles creating micro-fiber fabrics with finishes of suede, including a cork texture. 

Marita Moreno vegan made boots at MODtissimo. Photo by Cassell Ferere.
Marita Moreno vegan made boots at MODtissimo. Photo by Cassell Ferere.

All found throughout the different clutch bags, dress shoes, sneakers, and boots with a sleek design. Cork is also found in the design of brands like Sensify, which created a cork-net poncho. This and other fine natural fabrics, like wool, alpaca and bamboo are used to make this line of drapery style clothing.

Sensify netted poncho made from cork at MODtissimo. Photo by Cassell Ferere.
Sensify netted poncho made from cork at MODtissimo. Photo by Cassell Ferere.

Brands use upcycled, recycled, organic natural materials, and have a zero-waste footprint, while ethically producing their collections. At just the surface, that is sustainable. 

Nazareth Collction "wearable photography" at MODtissimo. Photo by Cassell Ferere.
Nazareth Collction “wearable photography” at MODtissimo. Photo by Cassell Ferere.

Founded in 2013, Nazareth Collection, designed and photographed by Marcia Nazareth, takes t-shirts and polo shirts and prints her photographs on them. Images of the city of Porto cover the entire garment with seamless “wearable photographs” and using raw stopped material from factories. 

Nazareth Collction "wearable photography" at MODtissimo. Photo by Cassell Ferere.
Nazareth Collction “wearable photography” at MODtissimo. Photo by Cassell Ferere.

Future Fashion

Elementum brings a sense of duality to wearing clothes. Designer Daniela Pais creates styles that can be converted without tinkering with the material. Instead, rather adjusting the garment as you wish. The multifunctional ethical style essentially doubles your wardrobe inventory per garment. 

Dual wardrobe garments by Elementum at MODtissimo. Photo by Cassell Ferere.
Dual wardrobe garments by Elementum at MODtissimo. Photo by Cassell Ferere.

Other brands like Katty XiomaraLuis Buchinho, and Miguel Vieira favored high-end, couture-like designs. This while streetwear was on full display with Skulk who also offers custom facemask manufacturing. 

Skulk streetwear at MODtissimo. Photo by Cassell Ferere.
Skulk streetwear at MODtissimo. Photo by Cassell Ferere.

TexBion, a nano-technology, exhibited in a less-Ironman fashion, but as a responsive recycled fabric when impacted.

Texboost textile technology at MODtissimo. Photo by Cassell Ferere.
Texboost textile technology at MODtissimo. Photo by Cassell Ferere.

No shortage of futurist thinking, MODtissimo was a look into the future of textiles and fashion. The sustainable method was the focus, and technology was the catalyst at the 56th MODtissimo show. 

Facemark manufacturing  at MODtissimo. Photo by Cassell Ferere.
Facemark manufacturing at MODtissimo. Photo by Cassell Ferere.

Look out for this article on PAGE magazine.

Don’t panic! Gucci taps into Esports while going eco-conscious

Don’t Panic!

Gucci, the Italian fashion and leather goods house, is forever a high-end luxury brand. But, with the recent collaboration with Esports gamer group Fnatic, they are interested in getting some of your cash in exchange for you to look good on your twitch accounts.

On June 23 the Fnatic twitter account published a nine-second video of what is to come between them and Gucci for the gamer community. All this while becoming eco-conscious and focusing on circular fashion.

Fnatic X Gucci collaboration, Fnatic.com
Fnatic X Gucci collaboration, Fnatic.com


Meet the Gamers

Fnatic is a London based global e-sport entertainment brand and since 2004 has conquered the gaming community. With over 200 championships in 30 different games, they are the most successful in their arena.

Fnatic is also collaborating with Champion on apparel for the online store, as well as an announcement this August that has yet to be revealed.

https://youtu.be/VVe52qHeOpk

Back in February of 2020, Gucci invited members of the Fnatic esports team to Milan Fashion Week and dripped them out in full Gucci looks. Not to mention they all were seated front row, a coveted responsibility, and privilege to be had before the COVID pandemic hit the fashion industry.


Gucci Youth

Gucci Ghost, Numero.com
Gucci Ghost, Numero.com

As we have seen over the years, Gucci has made successful collaborative efforts to connect with youth through marketing strategies and collaborations that included graffiti artist like Gucci Ghost a.k.a. Trevor “Trouble” Andrew and rapper Gucci Mane [ironically] to capitalize on the streetwear side of fashion.

Even using the legendary director of the coming-of-age film of the early ’90s, Kids, Harmony Korine to document its latest campaigns.

Gucci Mane in Gucci ad campaign, photographed by Harmony Korine.
Gucci Mane in Gucci ad campaign, photographed by Harmony Korine.

Gucci even has a genderless, eco-conscious fashion collection dropping called Off The Grid, focusing on circularity, using bio-based and sustainably sourced materials, like Econyl, regenerated nylon from upcycled material, to mention.

Designed for those mindful of their environmental impact,” Gucci indicates about the eco-conscious collection…

Lil Was X in Off The Grid Gucci ad campaign, photographed by Harmony Korine.
Lil Was X in Off The Grid Gucci ad campaign, photographed by Harmony Korine.

Read the rest of this article on PAGE magazine.