How Superare became the go-to shop for fighters around the world
There’s more to fighting. The culture of combat sports spans far beyond the action that happens in the cage, ring, or mat. It speaks to a diverse community of fighters, enthusiasts, and fans that have found solace in the many disciplines that coin the term.
For too many years, the voices of fight fans were misrepresented in everything from media to apparel as the art of fighting was being placed in a box that certainly couldn’t handle its fire.
Thankfully enough, over the last decade, there are more spaces rechanneling this energy, strengthening the bonds that bring the fight community together and welcoming new lovers of the sport. Enter Superare, the fight shop home to some the flyest gear and genuine connections on the damn planet.
https://www.instagram.com/p/BvcYXA0n888/
Founded in 2011 by lifelong fight fan, Zach Lipari, Superare has evolved into a staple hub for all things BJJ, Boxing, MMA, and Muay Thai. Like most fight fans, Lipari grew a love for fighting from watching UFC and wanted to bring more people together to embrace it.
The debut shop opened in Long Island under the name East Coast MMA which later transitioned to Superare Fight Goods which now has additional locations in New York’s Lower East Side and L.A. Not to mention their online store.
Still, there are levels to this shit. “Superare,” in Latin, means to overcome, to rise above and to exceed. The translation couldn’t be more on-brand.
Superare sells high-quality gear to fit your swag for any discipline practiced in combat sports as well as straight-up dope lifestyle fits. Now, before Superare, it’s hard to think of where people could physically walk in, try-on gloves or gi’s and get expert advice.
The reality is, that many athletes have had to suffer from being overcharged and flat-out disappointed with what came in the mail over the years. That’s’ why one of Lipari’s priorities in creating the shop was to give more access to fight goods and make it personal.
Skaters have their shops, so do basketball players, surfers and almost any other sport, so what about the fighters? Can you imagine getting ready to clang n’ bang and not without the right fitting gloves, or the proper guards for class?
Not only would it be uncomfortable, but it also puts one’s safety at risk, something that Lipari and his team want to prevent at all costs.
You can tell from the very first step you take inside that Superare is a welcoming spot. Everyone is greeted by Lipari himself, his brother Dylan or other staff members who always try to get to know everyone who walks thru the door.
Even while filming our interview, just hearing the different gyms people came from, the different countries, and the different levels of familiarity with fighting was heartwarming and truly felt welcoming to all.
https://www.instagram.com/p/BxsWarOnnvq/
Whether you’re a Gracie black-belt, boxing fitness class newbie or have a love for some Bangarang t-shirts (because honestly, who doesn’t?) there’s something for everyone. Plus, no one makes you feel weird for being curious or not being an expert.
There are no borders in fighting, and Superare couldn’t be a better depiction of that. Holding down the authenticity of the many disciplines while still welcoming and embracing new people in the fight community is something that stumps a lot of brands but the Superare squad just hits the nail on head every dang on time.
The shop gives customers options but doesn’t cut corners on quality. Despite the price range, everything that touches the shop is solid and trusted, so if someone can’t afford a high-end glove, they can still find a great pair that fits in their budget and keeps them safe when sparring.
https://www.instagram.com/p/BzTO6J4HQNu/
With such respect built from years of great service and even greater vibes, Superare is the go-to for the majority of fighters and plenty of celebs too. Hell, even Wiz goes straight to the shop for those gloves.
One of the dopest things about the shop is that while it is home to some of the most established brands in the game like Fairtex, the shop also embraces many and does collabs with many brands established by fellow local creatives like Half-Sumo and Bangarang.
The squad especially shows love to the fighters and even dropped a piece with Brooklyn’s favorite, Heather “The Heat” Hardy a couple of months back before her last Bellator bout at Madison Square Garden.
https://www.instagram.com/p/Bxxuq9RH6KA/
With their latest Superare x Ali collection, the shop is pushing out major heat for the Summer and won’t be slowing down anytime soon. Peep our exclusive interview with Founder, Zach Lipari at the Lower East Side location above and pull up to the shops IRL to feel the love.
Locations:
NYC – 131 Orchard Street, New York, NY 10002
LA – 7306 Melrose Ave, Los Angeles CA 90046
Long Island – 220 Sunrise Hwy Rockville Centre, NY 11570