Writer-director, Ryan Coogler, and composer, Ludwig Göransson, have once again moved so many Black Panther fans across the globe.
The messages, themes, and music of Black Panther: Wakanda Forever came from the minds of Coogler and Göransson, who also worked on the first Black Panther movie.
However, Coogler and Göransson first discovered their synergy while working on Fruitvale Station (2013).
It won both the Grand Jury Prize and Audience Award in the U.S. drama competition at the 2013 Sundance Festival.
In an interview, Ryan Coogler said that their familiarity with each other allowed the sound effects, the music, and the direction to co-exist seamlessly, making filmmaking a “fun and gratifying” process.
“Collaboration ends up being our secret weapon.”
– Ryan Coogler (2021)
They were roommates at USC Film School
The power duo met at the University of South California. Göransson was studying film scoring while Coogler was in the directing program.
The two were best friends, roommates, and frequent collaborators, with Göransson providing the scores to all of Coogler’s films.
Currently, the two storytellers have multiple recognitions to their names. Coogler is a recipient of four NAACP Image Awards, four Black Reel Awards, and an Academy Award nomination for Best Picture.
While Göransson is an Academy Award and two-time Emmy Award winner.
Writing and Directing Black Panther
In both Black Panther movies, Ryan Coogler strived to flesh out each character.
By giving them deep aspirations and ambitions, the audience connected better to both the heroes and villains of the two films.
Superhero movies often present black-and-white concepts. The American writer-director aims to challenge that notion, muddying the water between right and wrong depending on whose perspective you’re seeing.
Composing for Black Panther
On the other hand, Ludwig Göransson poured himself into doing in-depth research.
This was to truly ensure that the different cultures were thoroughly represented through music.
The Swedish composer traveled to four different continents and convened with over 40 artists, musical archaeologists, and other experts to create a unique sound and an immersive experience.
Wakanda Forever
Black Panther: Wakanda Forever sold an estimated $330 million in tickets and set a November record in the United States and Canada.
This marks the highest total ever for a film opening in November, topping the $158.1 million for the 2013 film “The Hunger Games: Catching Fire.“
It’s only right for the Executive Chef and Co-Founder of Shmackwich, a food brand all about obscenely delicious gourmet chop cheese, to be named Sibnavus Cheeseman.
Chef Sib, as he’s better known, has over a decade of culinary experience and a pretty rad origin story with his passion for food born out of early experiences that helped shape his life.
His introduction to cooking came just at the tender age of 4 years old. On a 13-acre farm in the Blue Mountains of Jamaica where he spent his early years, Chef Sib remembers watching his dad kill a goat for the spring equinox.
This experience allowed him to appreciate and understand the intricacies of food preparation at a young age.
“That moment was when everything changed for me. The experience was so visceral and pure that I became instantly infatuated. The smells and taste were nothing like I’ve ever experienced before and in many ways, I’m still chasing that feeling.”
– Sibnavus Cheeseman
Sibnavus Cheeseman on his culinary upbringing
Initially, Sibnavus did not consider a culinary career. Though when he was younger, he worked at restaurants out of school to support himself.
He studied and loved fashion photography. However, he was always drawn to the culinary world. Mainly due to being surrounded by people who were creative and passionate about the culinary arts.
“A lot of my friendships were formed on the floor of a restaurant or in the kitchens, and dish pits tucked away in the basement. Serving and meeting celebrities and masters of their craft was an optimum part of my person development.”
– Sibnavus Cheeseman
When Sibnavus moved back to New York, he was introduced to the NYC restaurant culture. Specifically, at Dallas BBQ, Carmine’s, Old Dante’s, Milon on St. Marks, and Wo Hop.
The fast-paced, high-energy environment shaped not just his culinary journey but his life in general.
After a few years, Sibnavus decided to go full steam in the culinary direction. He started by learning how the hospitality industry worked by going through every level, working his way up.
He held various positions but almost always found himself in the kitchen, tapping in and learning from the professionals.
Sibnavus eventually landed his first Executive Chef position at Gran Electrica, a restaurant specializing in Puebla and Oaxacan regional cuisine.
There is no progress without collaboration.
Chef Sib’s culinary technique and philosophy are greatly influenced by his travels in Mexico and growing up in New York. He also draws inspiration from many mediums: visual arts, music, architecture, film, and life.
He realized early on how cultures borrow from each other. Sibnavus found that collaboration enriches and diversifies people, art, and food.
This understanding led him to better integrate his Afro-Caribbean roots with his delicious creations. He also attributes the success of his brand Shmackwich to his practice of collaboration.
When starting any project, he is reminded of a specific Confucious saying: There is no progress without collaboration. For him, it means working together is the way to move forward.
It is Chef Sib’s belief that everyone in the industry has a common purpose, which is to bring people together through food.
In years of working in restaurants, he observed how competition hinders them from reaching that goal. Thus, he works to eliminate competition and promote collaboration in the industry.
“When starting Shmackwich, that was the principle that we hold above all. It’s time for more co-working. I believe that’s the only way to truly succeed.“
– Sibnavus Cheeseman
A higher purpose
Chef Sib’s passion for cuisine is also matched by his mission of food sustainability. His philosophy is zero waste, always aiming to use every ingredient to the fullest extent.
He also chooses to acquire local and domestic products sourced from farmers that have ethical practices.
“As a chef, I have the opportunity to impact my environment on a micro and macro level.”
– Sibnavus Cheeseman
Inspire and be inspired.
Sibnavus Cheeseman credits the longevity of his culinary career and the success of Shmackwich to his philosophy of collaboration and willingness to learn new things.
Hence, Sibnavus encourages all aspiring chefs to pull inspiration from different sources.
Inspire and be inspired by others. Nothing is new: no dish, no flavor profile, no concept. Everything has been done. So let go of ownership and embrace the ideas and input of others. Everything we do is an interpretation of what was done before us.
UFC 280 will feature No. 1 contender Charles Oliveira (33-8) facing off against No. 4 Islam Makhachev (22-1) in a fight for the vacant UFC lightweight title. The highly anticipated bout is on Saturday, Oct. 22, at 2 p.m. ET, in Abu Dhabi – exclusively on ESPN+ PPV.
Former Brazilian champion Oliveira is coming off a round one submission victory over Justin Gaethje, a fight where his title was stripped after failing to make the 155-pound weight limit. Oliveira now looks to reclaim his throne against Russian challenger, Makhachev.
Praise Makhachev has received
For Makhachev, this seems to be just another fight. His 10-fight win streak has been completed in dominating fashion – smothering his opponents until they eventually quit.
Makhachev is one of the most hyped-up contenders on the roster, with extreme support from friend and UFC Hall of Famer Khabib Nurmagomedov.
“If Islam [Makhachev] beats Charles [Oliveira] and then beats new blood from [the] young generation… [If] Islam beats Charles, Islam beats three more fighters, Islam can be the greatest lightweight ever, you know, he has that potential,”
Both men engaged in a heated back-and-forth exchange during the UFC 280 Pre-Fight Press conference:
A tough path for both fighters
Despite being at the pinnacle of the sport, it has not been an easy road for any fighter by any means.
Win, lose or draw, both of these warriors have not only taken everything thrown their way in the octagon – they have taken everything life has thrown at them as well.
Oliveira’s journey
Oliveira comes from São Paulo, Brazil. Raised in the favelas of Guarujá, São Paulo – Oliveira’s rough past has molded him into the champion he is known as. Oliveira has spoken numerous times about how life has hit him harder than he has ever been punched.
“I lost friends to crime. Unfortunately, some died, others are in prison. I still know people who live off it, [crime] they chose it. But thanks to my mother, I chose the right side. We chose the right side, all my family, all my brothers. And bro, I say this a lot, sports save lives,”
Oliveira takes pride in where he comes from. After becoming the lightweight champion, he made it his mission to rebuild his community:
“This is my grandma’s house; mine is in the back. Now, we are remodeling it, and it’s looking good. Every time I come here, I remember where I come from. I say, ‘Brother, it’s like this, I made it in life, you can make it too,”
Who knows where Oliveira would be now if not for mixed martial arts? Oliveira remembers his humble beginnings, now taking every opportunity to show fans that he is the “Kid from the favela that has made it.”
Makhachev’s journey
Makhachev was born in Dagestan, Makhachkala – a place he pridefully represents each time he makes the walk to the octagon.
“This labor, building, digging, gathering, breeding livestock, it’s all physical labor. Hard work is in our DNA. We worked out using stones, often running up the mountain, sometimes three times a day working out using stones. These harsh conditions create real men,”
“When I started with MMA, my goal wasn’t to become a UFC champion. Representing our republic, our country, is the reason I fight,” Makhachev added.
What have we learned?
Fireworks will be expected inside the cage this weekend. Both contenders will be looking to prove that everything they have endured in their life was for this opportunity.
Despite what happens in the expected barnburner Saturday afternoon, let us all take a moment to appreciate everything these fighters have been through in their rise to the top.
“Suga” Sean O’Malley is one of the most exciting fighters in the UFC today.
Hailing from Helena, Montana, the 27-year-old sensation faces former bantamweight interim champion Petr Yan (16-3-0 MMA, 8-2-0 UFC) at UFC 280 on Oct. 29 in what will be O’Malley’s most significant fight of his career.
O’Malley (15-1-1 MMA, 8-1-1 UFC) is looking to earn his long-awaited title shot in the bantamweight division with a big win over Yan. He is widely known for his spectacular knockout finishes – six out of his eight wins in the UFC have come by knockout.
With his accumulation of finishes, O’Malley has been awarded the $50,000 Fight of The Night Bonus four times and two Fight of the Night Bonuses, one being $50,000 and the most recent being $75,000.
Sean O’Malley the entrepreneur
Despite O’Malley’s successful fighting career thus far, most of his money is made outside of the octagon.
“I’m way more comfortable being in front of the camera now, way more comfortable entertaining and understanding what my job is. I’m an entertainer”
O’Malley said on Chris Van Vliet’s Insight podcast when asked how he has evolved as his career has progressed.
“I’m a UFC fighter/entertainer; they go hand-in-hand. Some people are just fighters, and they’re not making the money I’m making outside the UFC. I’m getting paid from merch [merchandise], YouTube, Twitch, TikTok, and Instagram,” he explained.
“I’m making six figures easily – sometimes six figures a month, not even from fighting. Understanding entertainment and being a fighter and balancing that is something I’ve gotten really good at,” O’Malley said.
Social media presence
O’Malley has a significant social media presence – racking up over 480,000 YouTube subscribers, 150,000 Twitch followers, and 2.4 million Instagram followers, and he is one thousand followers away from a million on TikTok.
Unsurprisingly, his enormous following has resulted in a successful podcast called the TimboSugarShow, which O’Malley and his Coach Tim Welch host.
What makes O’Malley so likable to the naked eye is that he is simply himself. O’Malley understands he does not need to play a fabricated character to gain fans.
O’Malley is not afraid to dye his hair vibrant colors, spend his time live-streaming video games to his thousands of followers on YouTube, or even get spontaneous tattoos from rappers like 6ix9ine.
Suga Sean taking over fashion?
“The merchandise drops we’ve been doing go insane. Like the undefeated merch right after my fight, I had to make up undefeated merch. I said I’m going to post this right after my fight – and that did six figures in a week. It was crazy,”
O’Malley told Vliet.
O’Malley was referring to his limited undefeated hoodies and t-shirts, which are now unavailable. He offers shirts, hoodies, slides, and even a ‘Suga Sean’ costume, a pink wig you can wear on Halloween, all found on Sugashop.co.
“I have YouTube, Twitch, podcasts, all that stuff I do is another way for people to interact with me – and it’s all genuine, organic stuff. It’s not like God I have to do this, I want to do everything I do, and I think people know that – it’s a fun way for the fans to interact with me,”
In a sport where nothing is promised, Sean O’Malley is an example of what to do with your career in Mixed Martial Arts; fighters should use the platform they are given to expand their sources of income.
No athlete wants to be stuck in a position where they struggle to make ends meet after losing a fight – O’Malley has shown the benefits of having various sources of revenue and how being your genuine self is key to gaining fans.
It will be fascinating to watch Sean O’Malley build his notoriety inside the octagon and how he will continue to grow his brand outside of the locked cage doors.
Who is Druski? A comedian, an actor, a clothing designer? It seems as if no one really knows but one thing we do know for sure is that Druski is up.
Recently the “comedian” was featured on this month’s cover of Complex Magazine with his best friend Jack Harlow. The two surely have come a long way but unlike Jack, who had a hit single take him to the top, Druski had to take quite a different path to success.
The comedian spoke on this in his interview with Complex.
“I remember, I think when “Whats Poppin” came out, he shot through the roof. And I remember seeing it like, “Damn.” And I remember he had money coming in and everything, but he was such a good friend. It would be no question. He would pay for shit and would just be like, “Yo, I got it.” But I would want to, of course, but I didn’t have the money like he had at the time. So now that I’m in the place where I’m at, now I’ll tell him, “I got it. I can pay for it now.”
Druski found a lane and stuck to it. To this day, his Kyle Rogger character still gets millions of views. It got so much attention that Drake had to include the comedian in his video for Laugh Now, Cry Later.
That cameo solidified his presence as a cultural figure within hip-hop. We’ve seen this formula before… legendary comedian Chris Rock has always remained present in hip-hop culture.
From his own music video to his present-day guest appearance in Lil Nas X’s video for Old Town Road, Chris Rock most likely served as an inspiration to Druski as a comedian, amongst many others.
Some more comedians who have done the same…
Martin Lawrence mad an appearance in the Big Sean Ft. Chris Brown & Ty Dolla $ign – Play No Games music video
Issa Rae, Tiffany Haddish, Lil Rel Howery, Lakeith Stanfield, Jarrod Carmichael, Hannibal Buress and Tessa Thompson show out in Jay-Z’s Moonlight video
Eddie Murphy promos Back to America in the Michael Jackson video for Remember The Time
More than a comedian, Druski got real sponsorship partners
What’s my Yeezy moment? What’s my Fenty Beauty? What’s my business that I do that blows up for billions of dollars outside of comedy? I ain’t fulfilled until I get that type of moment.”
From MTN Dew and addidas to Call of Duty, Druski has made himself a household name with the media sponsors he’s been able to pull in. For example, his Sneakin In with Druski series on Revolt has garnered close to 30M views.
Druski pulls up to Teyana Taylor’s home to school her on sustainability | Sneakin’ In With Druski
Durski has come a long way as a comedian from getting paid $20 to $50 per post…
He kept his head down, believed in himself, and stayed at it
Taking a chance, on yourself, takes more than just hope. You’ve gotta stay at it no matter what. You’ve got to inspire others to believe in you. There is no room for doubt.
Druski took a leap of faith and knew deep down that he had “to get his shit together.” Serving tables at Red Lobster might be the reality check we’ve all been looking for…lol.
Seriously though, a call from his grandmother, where she said she didn’t want to see or hear from him anymore, would push him to go after what he really wanted — to become a great comedian.
“I think it was one of those things where it was like, ‘You need to get your shit together, but you’re going to have to do it on your own. It sounds so goofy to say, ‘I’m going to be a comedian and I’m going to be famous.’ That sounds so crazy.”
Druski the Comedian, via Complex
Hopefully, you can catch a glimpse of greatness as he hosts J.Cole’s Off season Tour
There might be nothing worse than working in a toxic creative space…
Toxicity is the quality of being toxic, very harmful, and unpleasant in a pervasive or insidious way. It happens to be a slow burn that we all face in our lives.
Whether from exterior influences or if it is coming from inside ourselves, toxicity will, in due time, take over your mind and body while hindering you from reaching your creative potential.
Everything from the crabs-in-a-bucket mentality to the haters-gonna-hate, scenarios we find relatable. Self-deprecation is also considered a toxic thought process and not the reality check we think it is.
These are key drivers of a toxic creative space. We have expectations of our lives as much as someone has expectations of us, and often creating an infrequency between the groups and the individuals.
Toxicity comes from more than one place in our lives.
Bodying the toxic work space
In a survey conducted by Fierce Conversations in 2019, they found that 44 percent of respondents said the number one response is to ignore toxic co-workers.
Although 50% agreed in 2017, the downturn fails to suggest enough to cancel out toxicity. The survey also concluded the 72% of respondents wish their employers were less tolerant of toxic employees.
Stacey Engle, President of Fierce Conversations, says, “the fact that confronting problematic employees directly is people’s third choice of action should be concerning to all organizational leaders. The amount of time and energy that can be saved by providing employees the skills and empowerment to address issues head-on.”
The fact is, there will always be someone who will want to see you in a subordinate position to them, or in no position at all. And you may think you haven’t received a fair shot at life. But dissidence will not help you get ahead in life and reach our creative goals.
When the toxicity stems from a superior or an equal counterpart, the result will lead to failure if the communication doesn’t change.
Ignoring the toxicity will not help while addressing the matter head-on creates anxiety. Believe that change will come from how you perceive your situation, and you will be able to work through it.
Overcoming your own toxic headspace
Subconsciously, most fall victim to comparison scenarios in relationship to hyper-connectivity. This constant distraction from social media like Instagram and our smartphones discredits our livelihood and our accomplishments.
It’s difficult to acknowledge the obstacles we have conquered for the possible privileges afforded by others in this condition. A constant rundown of why someone else is where they are and why you remain where you are, holds you back, hindering creativity and adding toxicity.
Danish philosopher Søren Kierkegaard sums this feeling as, “anxiety is the dizziness of freedom.” The anxiety you feel is letting you know that something about you can change your environment.
Other factors included jadedness, becoming overwhelmed, and even “gassing” yourself up to believe you are owed something you hardly worked for yet. These are the telling signs of creative toxicity within ourselves.
A life not grounded in reality but floating high in a proverbial castle is how we may craft our self-image. American naturalist, essayist, poet, and philosopher Henry David Thoreau said:
“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
Henry David Thoreau
He encourages the “big idea” creative to take the small, consistent steps of brick-by-brick construction of your vision.
If self-doubt of your abilities comes from “thinking big” and the anxiety and the inability to take the first steps – in any direction – you may want to narrow your perspective on the idea.
Ease the creative process by doing the little jobs that get you closer to your goals. You want to drown out that toxicity with small actions in “building that castle.”
Navigating the toxic shared space
Beyond the hype of creativity and creating the world around us is social engagement and community upbringing.
Alliances with like-minds and same or adjacent skillsets bring creatives together to achieve common goals. Within that lies an enormous amount of altruistic individuals who support other participants of the group and their creative endeavors.
Harvard Biologist E.O. Wilson outlined this way of thinking as “eusocial” behavior during a talk at the Geological Lecture hall at Harvard University.
Human social behavior evolved through competition with groups of related and unrelated individuals, working selflessly to benefit the group and not for selfish gain.
Facts or nah?
Eusocial behavior is responsible for the survival of the smallest creatures like ants and mole rats in Africa, as well as evident in human cultures.
If you are a supporter of creativity from others and seek to benefit the group, you gain positive ground, reducing the creative toxicity by changing your environment. Eusocial communities are in sync with one another and are reluctant to extend themselves outside of the group, though.
This external push is often what social and working environments use to protect and grow their creative space. This group will avoid toxicity for the benefit of preserving their environment and creativity.
The creative toxicity you experience may be from being in the wrong group. But you may not be presenting yourself as related to another group. You may be holding on to past thoughts and emotions of inadequacies.
Reliving past moments or trying to correct something you have no control over stunt your evolution as a creative. It won’t help with the toxicity in your environment, rather keep you in the thick of it.
Seeking to change who we believe we are with who we want to become creates harmony. Especially within our creative space, although it may be anxiety-filled as well. If the past has you stuck, the growth you seek, and the future of your creativity is at stake.
Changing up your space
What has to change is your attitude toward toxicity and how we perceive ourselves. Disconnect from that toxic creative space and recognize that it is a place to create. Realize your worth as a creative and transform those defeating thoughts.
Change in perspective happens when we pivot from defending ourselves from the toxic creative space to accepting who we are and change. We have an opportunity to elevate our vantage point to where our goals are always visible, and we move toward them earnestly.
NFL side hustles are among the most important in sports, as football is a dangerous game where any day could be a player’s last. Due to this fact, it is not just paramount that NFL players havea side job, but that they are able to continue making money from it once they step away from the field.
And athletes need to keep this in mind, as their bodies performing at physical peaks is no longwinded guarantee. They need to make their money from their craft, but at the same time think about their future.
With that being said, here are five ex-NFL athletes that have racked up a bag via sports, and then continued this trend through their subsequent side hustle ventures.
Marshall was a highly-talented wide receiver who had several productive years in the NFL. But a big part of his story was that he became injury-prone early.
Rather than put his body through endless procedures, Marshall developed an early exit plan and leveraged his personality. He knew he could be successful in a side hustle outside of the NFL, and he has been.
By accepting wisdom and surrounding himself with people who are smarter than him, Brandon Marshall soaked up knowledge on the daily.
Side Hustle Ventures: Co-Founder of Project 375 (Mental Health Advocacy), FitSpeed Founder, Inside The NFL on Showtime, I Am Athlete Podcast, and co-host on FS1’s ‘First Things First.’
Terrell Owens (Side hustle – Prototype 81)
Well-known for his outgoing and emotional nature, T.O. was not always the wisest connoisseur.
Trying to please others through material flair can be quite the slippery slope. Nearing bankruptcy, Owens needed to flip the script. And that is exactly what he did with his side hustle off of the NFL field.
Side Hustle Ventures: Prototype 81 – a fashion-forward sports luxury line that combines fit and function.
With inspiration from Lululemon, T.O. aims to provide comfort in the form of oversized clothing that falls within three different categories – Core, Active, Exclusive.
Stationed in California, Owens has been able to source different fabrics within important fashion districts. Not quite financially responsible from the jump, T.O. pounced on an opportunity to utilize his persona to chase a bag and reframe his trajectory.
In the famous words of YG on ‘Big Bank,’ “I got white folks money that I won’t blow. And if you ask why, cause the white folks don’t.”
Roger Staubach (Side hustle – Real estate)
This man is just different. From the outset of his retirement, Roger Staubach partnered with the Dallas Cowboys to create several opportunities for expansion.
Given that salaries were much lower during his era, Staubach worked as a real estate broker in the offseason. A determined and smart side job outside of the NFL.
Side Hustle Venture: By grinding, absorbing game from Henry S. Miller (Texas real-estate mogul), Staubach was able to sell his real-estate company for upwards of $640 million to a Chicago firm, Jones Lang Lasalle. He is currently the executive chairman for JLL.
Vernon Davis (Side hustle – Acting, producing, etc.)
Riddled with concussions and injuries that could hamper his livelihood, Vernon Davis decided to prolong his career with multiple types of bags. Looking for side jobs outside of the NFL was a savvy move for the savvy Super Bowl-50 winner.
He has starred in movies like Hell on the Border and Baywatch as well as series like The League and Inside Amy Schumer. Recently, his self-titled foundation raised $70,000 to feed frontline workers and children during the pandemic.
Side Hustle Ventures: Reel 85 Productions, Between the Lines Productions, Gallery 85.
Tony Romo (Side hustle- Color analyst)
The man who infamously mishandled the field goal hold to cost the Cowboys a playoff victory against the Seahawks certainly exited much smoother than his entrance.
As a mainstay on CBS, Romo prepared for announcing just like a player and watched tape prior to every outing. This has allowed him to provide excellent insight and damn-near predict plays as they unfold.
Together with Ezekiel Elliot, Tony Romo started the National Fantasy Football Convention as a SportsCon-type venture. He continues to fight an uphill battle with the NFL while remaining business savvy in his side hustles.
Side Hustle Venture: CBS Sports color analyst
NFL side jobs should inspire everyone, not just pro athletes, to get an extra bag
Regardless of how you do it, it is so important to live below your means. However, it is much easier said than done. Especially if you have never touched those types of bags before.
Either way, those who live humbly and utilize their funds for investments typically outlast those who blow their wealth on material goods. Pouring back into communities, creating foundations, and finding a way to stretch the bag will always be the way.
If NFL players (who in most cases, dreamt their whole lives of reaching this level), can manage their funds and set up side hustles to not blow through all of their money right away, anyone can.
So look at Brandon Marshall, Terrell Owens, Roger Staubach, Vernon Davis, and Tony Romo when thinking about your next move. We may not all be millionaires yet, but like these NFL athletes, we can be smart with our side hustles and money. Earned not given — always remember that.
Erin Ashley Simon is among the few Black or Latino leaders in gaming. If you’ve hit the start button, entered the queue, or spawned into a map, you’ve undoubtedly heard her name or seen her face.
Born to a Black father and a Puerto Rican mother, she’s making significant strides to elevate and equalize representation in the space.
In the past few years, Erin has grown from collegiate athlete (University of Kentucky) to on-air personality and streaming host (for the likes of VENN, Bleacher Report, Cheddar, and ESPN) to an executive at one of the world’s fastest-growing gaming and lifestyle organization (XSET).
As her career extends into new areas, she keeps the up, up, down, down, left, right, left, right, B, A, and Start close. Because gaming is no longer a niche vertical or a hidden secret. Gaming has become a major part of our culture. And, Erin – in her evolution – is a big part of that.
We recently caught up with the CCO (chief culture officer) about how she Sonic’d her way here and what’s next.
Cutting right to the chase, you’re an Afro Latina. You embrace the culture. Has it always been that way for you?
Erin Ashley Simon: I’ve always embraced my cultural identity. People do try to box you in, referring to you in ways that they can understand. They’ll ask or say that I’m this or just that.
But I’m Afro-Latina. My mother made me cherish both sides of that identity and make them one. I lean into this every day instead of correcting others.
You are a former D1 soccer player. What was that experience like, and what did it teach you?
Erin Ashley Simon: First of all, it was an incredible experience. It taught me a lot about discipline, work ethic, and collaboration. It provided me with friends and memories, and life lessons.
It also introduced me to journalism and interviewing, specifically in the sports industry. My soccer experience is a big reason I continue to be involved in the UK (University of Kentucky) community.
What do you do best?
Erin Ashley Simon: This is a challenging question. My POV on what I do best differs from what my peers, colleagues, friends, or family might say. But, I pride myself on being a connector, someone who brings good people and good things together.
How and why did you get into gaming?
Erin Ashley Simon: I’ve been a gamer all my life. My brother Ian introduced me to it.
Growing up, most moms struggle with the concept of gaming as a career. But my mom supported me. My family embraced the prospect. Their trust has helped my confidence.
What was the first game you played?
Erin Ashley Simon: Sonic the Hedgehog on SEGA Genesis. Maybe that’s why I’m constantly on the move today!
Did you have a moment where you thought, “hey, this could be a career for me”?
Erin Ashley Simon: Yes. When I signed with CAA, I realized, “Heck yes! This is my job!”
What do you bring to your role as CCO that separates you within/amid the space?
Erin Ashley Simon: In gaming, there aren’t many Black or Latin women in the executive suite. There should certainly be more, and this is something I’m hoping to help change.
As CCO, I’m always looking for ways to align our organization, or even gaming overall, with other pockets of culture that align with our values – that yield more inclusion and collaboration.
I think I’m a strong, active listener. I’ve always been this way. But, I sharpened this skill during my time as a journalist.
Through listening, I can learn about this community and those looking to make an impact within it. This helps us develop meaningful strategies and ways to infuse positive values of equality and partnership.
Do you believe gaming is a lifestyle?
Erin Ashley Simon: YES! 100 percent.
I believe gaming has always been a lifestyle. Athletes game in between practices and travel and after games. Rappers and DJs bring their consoles or PCs into the studio or on tour.
In recent years, we’ve seen many more crossovers and collabs, platforms, and activities where gaming has shown up or tapped into new and different ways.
Take a look at what Riot Games just did with Lil Nas X and League of Legends. Or the NFL’s Tuesday Night Gaming platform, which brings together competitors from the gridiron and map. Gaming has become ubiquitous in so many spaces. It’s fun. It’s incredible.
I hope that new entrants in the space recognize the legacy and the history of gaming. Because there’s a lot there.
Biggest accomplishment in the space to date?
Erin Ashley Simon: I’m proud of what I’ve been able to bring to this industry thus far.
I’ve been privileged to host on some of the biggest networks and as part of some of the biggest events in gaming and entertainment. Just recently, I started on a new series developed in partnership with the NFL. And, I’m soon to announce another opportunity on ESPN.
Representation matters and I hope that I’ve brought a little inspiration to other Afro-Latina women trying to break through.
Do you anticipate gaming will always be a part of your life? Are there other areas you’d like to build around?
Erin Ashley Simon: Gaming will always be part of my life. My mom raised me to be a renaissance woman. I have multiple interests. And throughout my career, I’ve made it a point to try new things.
This has led to success and fulfillment. So, why stop now? There are so many incredible opportunities out there. I’m just getting started.
What do you say to those following you, aspiring to the success that you’ve been able to achieve?
Erin Ashley Simon: You have to start somewhere. You’re not going to be great right away. Don’t waste time hoping to get what you need. Build. Use what you have and tap into the resources available to you. You can do it.
That said, I always encourage people to practice gratitude and stay grounded. Nothing is promised, and in a sea of rejection, that gratitude will carry you to the next wave of success.
There are 10K80 minutes in a week. Where do you expend or reserve that time?
Erin Ashley Simon: I love this concept. I treat my passions like a business and operate from the 80/20 rule – just with a few personal modifications. I attribute 50 percent of my time to work, whether in front of or behind the camera, admin efforts, and helping to develop deals or partnerships.
Then 25 percent goes toward exploring opportunities that may carry more risk, whether investing or otherwise.
That final 25 percent is reserved for rest! I try to take one to two weeks off every quarter. Saturdays are my off-days and help me ensure a baseline of rest and check-ins.
By nature, we’re creatures of habit. Whether we realize it or not, we’re obsessed with what we’re used to — what’s familiar; what we understand. Anything else seems offputting and far from attractive by all means.
It’s why we’re “shocked” when introduced to a new culture, why we order the same thing at the same restaurant when we go out and why we find ourselves navigating to people who look like us.
However, what if I told you that stepping outside your comfort zone is the only way to grow?
For starters, simply having the mind state to grow and embodying that ambition is an indication of maturity and self-awareness that, in itself, the majority do not have.
That’s because it is a process that a lot of us have no idea where to begin — the concept of changing who you fundamentally are is one that is not introduced enough.
Either we’ve grown tired of having change forced down our throat due to the trouble we’ve gotten ourselves into or we were never encouraged to because of how “stand-up” we think we are or told we’ve been.
The big pill to swallow however is that whether you’re living recklessly or you’re a model citizen, there will be a point in life where you’ll be forced to change and adapt — otherwise, you’ll just remain who you are and plateau.
The goal is to see change as good and as the key to what’s next.
You’re not done yet
Personally, I know one of the hardest parts about evolving is the fear of abandoning the individual you’re both comfortable with and proud of.
Maybe you were once an addict, or possibly you were confrontational in the past and have now mellowed out now; you could have adopted a new spirituality that you’re dedicated to.
Either way, the moment we think we’ve arrived or even think there’s a finish line for our personal development is the moment we’ve lost ourselves all over again.
No matter what we’ve overcome, there are always going to be new lessons to learn, challenges to conquer, and more character to develop. In fact, that’s the issue with a lot of adults: they’ve become callous to change.
If we allow ourselves, we can get so caught up in who we are, how much we did right, and how far we’ve come, that we become blind to the rut we’re in and incapable of smelling the rubber of our tires that are effortlessly spinning in place.
When we keep in mind that we’re forever a work-in-progress, we’ll be more open to change and aware of the habits that are no longer applicable to our lives.
Habits
Systems are comfortable when they work for us and some grooves feel much too good to snap out of sometimes.
It’s why so many of us are tied to lifestyles we should have long outgrown and why others of us refuse to progress to new ways of life — along with feeling like we don’t need to, we straight up don’t want to.
However, in every stage of our lives, there will be ways we must abandon habits that must be left behind. It’s the only way to take on new opportunities.
As a child, Christmas meant magic, gifts, and good behavior. As an adult, Christmas means catching up with family and friends.
When you were first starting school, free time was spent at recess, swinging on swings and climbing monkey bars. When you’re finishing school as an adult, free time is spent working a second job or studying for an exam.
The issue is being able to see these habits as dead weight. Habits that, for the longest, may have sustained us, can become consequential when our lives change. It’s up to us to have enough self-awareness to know where we want to go and if our lifestyle matches up with that direction or not.
Especially if we claim to want different for ourselves, if we do not stop observing our tendencies, pinpoint the ones that aren’t conducive to success, then develop new ones, all we’re doing is complaining.
We grow through change. So, any cry for growth is inevitably a call for transformation. The sooner we understand this the more accepting we will be.
Those who don’t change
We’re all witnesses of what happens to the people that refuse to change — they stop growing.
When was the last time you encountered someone that hasn’t adapted, changed, or progressed as an individual in some time? Sometimes you don’t even have to know them personally to tell whether or not they’ve accepted the change their own life requires from them.
Usually, those types of people live a life of conflict or a life that’s plateaued, and you can probably attest to someone who’s like that through experience.
The know-it-alls who know nothing, the old-heads who complain about new trends, or the guy who keeps landing in trouble for the same reasons — they’re all individuals who aren’t growing.
We should not only be open to change but looking for it. Why? Because change means growth and newness and evolution. Change means taking it to the next level, and change is inevitable.
You shouldn’t be the same person you were last year. Like a sports team seeking a championship, there should be modifications done every year to help yourself get closer to whatever your end prize is.
You cannot bring back the same players every year and expect the same result. That is, of course, unless you’re content with where you currently are.
What if I told you the only thing holding you back from where you wanted to be in life was your lack of self-control? I’m talking about in every aspect of life you can ponder educational aspirations, athletics, romantic endeavors, etc.
Well, that’s the case with the majority of us in our personal pursuits. We haven’t won the battle against ourselves. How then can we expect to conquer anything else?
These days if you listen to hip-hop you’ll constantly hear rappers talk about their demons and how they gotta shake them or dodge them or not succumb to them in some shape or fashion.
If you listen to rap as much as I do it can almost seem laughable that so many of them are “going through it” but honestly, though they may be exaggerating the concept, we all have demons and we all are on some level “going through it.”
For some, it may be an addiction while for others it could be laziness. Whatever the Achilles heel may be, it’s up to us to recognize it, address it and improve from it. Only then can we reach our full potential.
Discipline of self
We’re our own worst enemy. We shoot ourselves in the foot far more than anyone else yet we give ourselves the most leeway.
All of us are very capable, talented individuals with amazing visions. Yet some have not even scratched the surface of accomplishing their goals because they can’t get up early enough for the job or they can’t shut out the world for a couple of weeks to study.
The last thing you want to be is a prisoner to yourself. You want to be able to do everything you say you’re going to do without the pushback from your own will.
I don’t think people take the easy route because it’s easy. I think people take the easy route because they haven’t mastered themselves enough to endure the hardship of what’s best for them.
Good sleeping habits, eating well, being active, meditating, and other good self-care habits all require dedication. Unfortunately, we don’t naturally want to adopt those practices.
In order to be what we’ve always seen ourselves as we must be better for ourselves.
Discipline around others
Whatever happened to the kid that was spoiled rotten? The child who always got his way, who does she grow up to be? You know, the ones whose parents let them get away with anything.
Every day when we run across the prude who cuts us off in traffic or the co-worker that dishes attitude because of what they’re going through — that’s them. Until we are able to reign over our emotions and actions we’ll always be short-tempered around others, warranted or not.
If we were to act on every human impulse, the world would be in shambles. Marriages would never work, politics would be far worse than what they are now and no one would be able to live with one another.
That’s why we learn patience, moderation, and forgiveness.
Someone else shouldn’t have to suffer because of what’s not going right in your life. Toddlers who don’t get their way have temper tantrums and when that behavior isn’t curtailed it manifests into the grossest individuals you’ll meet.
Once we understand the first and most important battlefield is the one within and we give it the attention we give everything else, the more prepared for our dreams we’ll be.