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Are you a craftswoman? These whiskey blenders are defining drinking culture, responsibly

The 600-year-old history behind whiskey, whiskey-making, and blending is what perpetuates the celebration of it today.

Since before the prohibition era, and the years after, many of the success stories of liquor and alcohol production, and even bootlegging, involved men who owned and operated the distilleries throughout time.

Prohibition is even thought to be a result of women back in the states deciding on this law – ‘while the boys were away’ – during WWI. Going into effect in 1920, our first ever congresswomen, and only congresswomen who voted for the 18th amendment, Jeannette Rankin.

Women saw an opportunity in the 13 years the law was in play, gaining voting rights with the 19th amendment, through women’s rights with movements like the Suffrage.

Today game-changers are recreating the idea of whiskey and drinking culture entirely, with innovative techniques and processes that enhance the drinking experience.

SpeakEasy

Diageo, the company behind Johnnie Walker and Bulleit Bourbon Frontier Whiskey, hosted a very informative event where they introduced us to the history of Johnnie Walker whiskey and we learned how to blend bourbon.

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A Conversation with Craftswomen presented by Jane Walker by Johnnie Walker and Bulleit Bourbon, hosted four unique makers and mixologists to talk about their personal experiences in the spirits industry and how they thrive as women in an industry associated with men.

These women are pioneering whiskey production and are unique and reliable when it comes to their respective posts as makers, blenders and bartenders.

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With a proper cocktail hour preceding the two separate courses, patrons were encouraged to become amateur whiskey blenders. Immersed in the experience, taste-testers tried different grades of whiskey, including the new Jane Walker blend, and blending their brand of Bulleit Bourbon, Blenders’ Select, from freshly maturated whiskey, up to 15 years.

The event gave meaning to the distilling process for me and the others, who can afford to skip the thought over drinks.


First Course

MAD WOLF PHOTOGRAPHY| In Photo: Emma Walker

The first course was conducted by the master blender, Emma Walker.

A certified doctor and scientist, Emma worked for some time researching, then sought a new job, and found one working at the Johnnie Walker distillery.

She spent a decent amount of time describing the Scottish distilleries where the famed whiskey-making happens, as well as explaining the processes of producing the spirits.

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Emma oversees the production of the whiskey to ensure flavor notes. Fermentation, distillation, and maturation are the things that she is keen on when at work, granting her an expert that the Johnnie Walker brand can trust.

Per her lecture, we got to taste the difference in brands like aged whiskey from Cardhu 12, an earthier flavor, and the creamier Single Malt version, as well as Clynelish 14 scotch, a smoky malt. 

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To top it off, culminating the class was a chance to finally taste Jane Walker whiskey, a blend of scotch and whiskey, aged for ten years. It’s a fruitier taste of ripe orchard and white peaches, finishing with a lingering dark chocolate flavor.

This spirit was a smoother rendition of the classic Johnnie Walker taste.


Second Course

MAD WOLF PHOTOGRAPHY | In Photo: Eboni Major

Course number two was held by whiskey blender, Eboni Major.

With only a handful of experience under her belt, she is the go-to at the Kentucky distillery where she works day-in and day-out to maintain the consistency of Bulleit’s flavor throughout the brand’s selection of spirits.

Eboni’s introduction and job description were teased upon entering the room where a mini-lab kit was placed in front of each seat at the tables.

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The lab was our very own chance to blend spirits and recreate the classic Bulleit Bourbon flavor. Or, like most of the room, try your hardest to match the flavors and drink in celebration of success and failure.

Test tubes held four types of maturated spirits, straight from the barrels. Each increased in its potency and other distilled processes to enhance or tame the richness of the spirit we were blending.

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We took the test tubes and blended away in a beaker. I recall, maybe, one person getting the blend right – approval came from Eboni herself. The rest of us concocted vigorous versions of the popular bourbon – I took mine with me afterward.

MAD WOLF PHOTOGRAPHY | Left to right: Kerry Diamond, Emma Walker, Katie Renshaw, Eboni Major, & Lynnette Marrero

Amid the question asking and drink passing, Eboni was kind enough to give us a heartfelt moment where she shed a tear, describing her position as an African American woman in her industry.

She went on to explain how she feels supported by her co-workers and associates. A rare thing in any industry for women of color. The dedication to her work has given great confidence to her company.

So much, Eboni has created the triple bourbon blend, Bulleit Bourbon, Blenders’ Select No. 001, through her deep understanding of the whiskey-making process.


The Whole Gang Is Here

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With the event moving from intimate settings to open public, we got the chance to meet two more women pioneering the spirits industry. Lynnette Marrero, a mixology ambassador, and entrepreneur, and the 2019 bartender of the year, Katie Renshaw.

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They were joined by Emma and Eboni for a panel talk hosted by Kerry Diamond, founder of Cherry Bombe, a media company that celebrates women in and around the food industry. The evening science lab and distillery soon after turned to a congregation of whiskey aficionados.

Though, knowing that there are real people who make the spirits and alcohols we love to consume, it was a quite refreshing experience to be taught these making and blending processes by a couple of intellectuals who can do more than hold their liquor.

It was also impressive to see that women are pouring themselves into a perceived masculine industry. Distilleries and the spirits industry have been plagued by stereotypes of women as a token to the drinking culture.

Now there is a representation of women whom we (women and men) can look up to for inspiration and celebrate – to drink, responsibly, of course.

Look out for this article on PAGE magazine.

Kidrobot’s ‘Bhunny’ is All Grown Up Thanks to Stuckist Artist Frank Kozik

It’s the late ’90s in Japan, and Frank Kozik is designing away, creating toys that are distant cousins to what other popular toymakers have done.

Kozik was obsessed with toys and found himself there when American toy markets dried up.

NEW YORK, NEW YORK – FEBRUARY 21: Frank Kozik attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020 in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

Frank had a feeling that toys would return to pop-culture in the states.

Fast-forward to 2004, when Kidrobot was founded, and the first thing they did was contact Kozik. He immediately began creating characters and storylines for the newly founded [adult] toy store. 


Toys For Adults – Not Adult Toys

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020, in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

An avid toy collector, Kozik realized he can only get the toys he liked from a single, but limited supplied boutique in Los Angeles. The other places were Japan, and a website called Sweaty Frog, at the time.

Sweaty Frog would provide rare toys from Japan at doubled the retail price. Frank was a loyal enough customer that he was discovered through sales receipts by the founder of Sweaty Frog, Paul Bunditz. 

Bunditz is the mind behind Kidrobot, and when he realized Kozik worked with Medicom, at the time, he sought after his talents. Kozik recalls Bunditz’s offer; “Are you the Kozik who was working with Medicom?” Frank replied, “Yeah!” 

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020, in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

“Hey, man, do you want to do toys with us,” Bunditz implied, and Kozik enthusiastically agreed, “I am ready, I have 100 designs and I am totally into this.”

From there, Kozik designed and produced his first toy in the United States.


Punk Rock Kids & Robots

NEW YORK, NEW YORK – FEBRUARY 21: Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020, in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

Kozik’s design skill goes back to the Punk Rock era where he designed posters and flyers for some of the top rock bands of the time.

Nirvana, Red Hot Chili Peppers, and Pearl Jam got posters made for their shows per Kozik and his Xerox process, and his diligence in promoting the shows around the city of Austin where he lived at the time.

Working in the clubs, Frank’s relationship with the bands and clubs grew, big enough for Frank to start a record label which he ran for six years.

NEW YORK, NEW YORK – FEBRUARY 21: Frank Kozik attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020 in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

“As the bands grew bigger, I got better gigs for doing rock posters and started a record label. I had a record label for like six years, and it did really well.”

Kozik continued,

“We [first] did Queens of the Stone Age records and we broke some other big bands. I started organically, no school. I just was a punk rock kid doing little fliers, riding my bicycle, putting them up on telephone poles, you know – [like] 35 years ago.”


China Hype

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020, in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

Today, Kozik is the Chief Creative Officer of Kidrobot and has been since 2014. Creating unique designs for Kidrobot and himself, but mostly doing things for China. This is where the market is booming. According to Kozik:

“China is really getting on the hype trip. They are getting into sneaker culture, into street culture, into art, and music. Since it’s all about artists, there’s always something new. It doesn’t get that boring. There’s always somebody new who has a new cool thing that they are doing.”

This is why Frank was asked to refresh the brand in his promotion to Chief Creative. Hiring designers and artists from all over, Frank brought in female artists, including artists from South America, Mexico, and China. 

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020, in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

Frank says he was “trying to get back there, to what Kidrobot was, originally. Which was all over the place, really colorful and some new voices. We paid a lot of attention to the customizing community.”


As Far As The Design Eye Can See

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020 in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

Kozik has a broad interest in things. Things that are dark, demonic, cuddly, and cute, all seem to go hand and hand for Frank. Similar to his music taste, ambiguous and varied, Frank wants to create something for everyone.

The latest custom Bhunny toy designs by Kozik are exactly that, cute and cuddly characters of the furry variety, but rocking everything from Frankenstein stitches to Anarchy logos on the forehead. 

This inclusive approach has a lot to do with Frank’s days as a punk rocker.

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020, in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

“Punk Rock was really cool in the beginning because it was inclusive, everybody was welcome. It didn’t matter what color you were, if you were straight or gay, what kind of music you were into, how old you were, nothing, as long as you wanted to party, you were welcome.”

The most relevant features of his designs are contrasting in the custom ‘Bhunny’ collection. It’s a mash-up that an artist like Frank is attuned to as eclectic as he is. Kozik wants to level the playing field as much as possible with informed designs that everyone can relate to.

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020, in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

He continued:

“Everyone deserves a shot. Everyone should be able to do art, everybody should be able to buy art and appreciate it, no matter if it’s music or a toy or a piece of clothing or whatever.”


Design Something For Someone

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020, in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

Frank refers to himself as a collage artist and a mixer of mediums. He started out doing cut-and-paste collages. Eventually, he learned to paint and draw, then design in three dimensions.

Stuckist artist – Stuckism, founded in 1999 — refers to art that sources from the real world with a call back to the true spirit of modernism – Kozik is an anti-anti-artist through this particular discipline. 

NEW YORK, NEW YORK – FEBRUARY 21: <> attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020 in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

Kozik doesn’t design from a unique style from within his being. He often has to look at all these different things around him.

“I look at this, I look at that, and then I say what if I take [this and that] and twisted it and stuck it out this and make something different,” as Frank referenced his design inspiration. 

NEW YORK, NEW YORK – FEBRUARY 21: Frank Kozik attends the Kidrobot x Bhunny Series Toy Fair Preview at Slate on February 21, 2020 in New York City. (Photo by Craig Barritt/Getty Images for Kidrobot)

A man like this has lived a lot more lives than the average and has brought joy to the world in the form of toys. As the toys live on, he is aware of the contemporary qualities of the real-life characters known as humans.

He understands life is short and encourages those who live it to be good to other people and have a good time while you’re here. Like the custom 1-of-1 toys he created for the Bhunny collection, it’s a discovery of yourself reflected in your choices.

Look out for this article on PAGE magazine.

Burger King’s moldy Whopper is coming soon… Are we ready?

With no preservatives added to their menu, the Burger King Whopper is starting a new regime in 2020.

The King isn’t dead, but he is surviving. Burger King is taking the preservatives out of its food products. Pulling a surprising, global, integrated advertising campaign the iconic fast-food chain is showcasing its iconic Whopper sandwich covered in mold.

For those who are friends of the King, this means you’ll be eating better than before. Food tastes way better when natural and without the colors and flavors from artificial sources; reasons these burgers will satisfy the smallest taste buds.

In regards to the new Whopper, Christopher Finazzo, President Americas, Burger King Corporation said:

“The Burger King brand is currently rolling out the Whopper sandwich with no preservatives, colors, or flavors from artificial sources in the U.S. The product is already available in more than 400 restaurants in the country and will reach all restaurants throughout the year.”

What is seemingly the boldest move by any restaurant anywhere is displaying the flaws of food. Burger King dares to showcase its famed Whopper sometime after preparation baring mold from decay.

This is counterintuitive as far as getting people to eat. But with the current reputation of fast-food in America, it’s good to know that one restaurant is changing its attitude about their cuisine.

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We now can identify that Burger King is selling real food that breaks down over time, something that has been tested in other fast-foods, showing their endurance of natural elements.

This is a refreshing take on fast-food and is something we should admire from Burger King as they want to be leaders in the ‘clean’ food market. They aren’t at every store in the states but are working on it, standardizing this production in restaurants here, as well as abroad in the European markets.

https://www.youtube.com/watch?v=oSDC4C3_16Y&feature=youtu.be

Look out for the article on PAGE magazine.

Keep that same energy: Can cancel culture confront climate change?

Joaquin Phoenix stated in his recent Oscars acceptance speech,

“I’ve been a scoundrel in my life. I’ve been selfish. I’ve been cruel at times, hard to work with, and ungrateful, but so many of you in this room have given me a second chance. And I think that’s when we’re at our best — when we support each other. Not when we cancel each other out for past mistakes but when we help each other to grow, when we educate each other, when we guide each other toward redemption: That is the best of humanity.”

What world do we live in where Climate Change and Cancel Culture haven’t met yet? Consider this an interpretation of how and why.

2020 should be the year we hear from Cancel Culture on Climate Change. Regional climate patterns are shifting. Sustainability is of great concern amongst most.

Carbon emissions are harming our atmosphere. The textile industry is a significant polluter, including manufacturing, transportation, and production of crops and other materials, making it a top-three polluter. There is no way to quantify how much co2 emissions each one of those emits. The best ethical practices for a better tomorrow are being implemented when and where convenient.


No One Man Has All The Power

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The main thing with “Cancel Culture” is its ability to negate the support of a person, brand or product due to its insensitivities of a particular problem or an unacceptable issue.

Celebrities from Katy Perry, to Joaquin Phoenix, have experienced this. Even Kevin Hart felt the pressures of cancel culture, by the public and The Academy, an organization that awards culture. Unless culture hits back; #oscarsallwhite.

Cancel culture energy could be anything from not purchasing from a particular store to refusing to continue patronage of a brand entirely. Making so much noise on the internet, the associations of these brands or people are disconnected and have adverse effects.

We may think it’s that simple to force the hand of who or what we’d like to cancel. In reality, nothing happens but a shift in the dollar – in most cases. The things we want to boycott remain in existence, in an alternate universe just waiting for you to find your way back.


All The Wrongs

US News

It has been unacceptable for some time now that the fashion industry neglects the environment, exploits natural resources, and destroys our ecosystems in the process. Qualities that resemble car and chemical companies in ways we are all too familiar with.

A lack of empathy for the planet and similarly for the people and cultures that inhabit it. Adding to insult, are brands within the fashion industry appropriating culture in insensitive ways.

To appropriate any culture is insensitive. But the cancel culture reaches for these issues and things change. But, what doesn’t? The fact that these brands still have an accord with customers – those who have or should be offended tend to stay invested.


Fire At Your Feet

Freshly Brewed

When it comes to climate and fashion, it’s clear that there is a crisis because cancel culture energy hasn’t fully used its power to make an imminent change within the industry.

Besides backlash for what is thought to be ethnic and cultural empathy when brands think they hit the mark (not), we don’t seem to “cancel” these brands like the celebrities.

The human spirit suffers a great deal while we sit and figure who to point the finger at Burberry, Prada, Gucci, Moncler or H&M.

We can burn our Nike’s in protest of the most prolific protestor of our time, or boycott Gucci linens at the record label brunch. We could also burn our Gucci while we’re at it, like David Bastiananti did when Gucci co-signed blackface within their designs.

We overreact when racially charged by fashion and make reservations when we know brands are being bad to the environment. We all share the values of the environment whether we think so or not.


Who Wants Smoke?

Photograph: Michael Campanella/The Guardian

Fashion covers industries from agriculture to animal agriculture, where we get our cotton and wool sweaters. Petroleum is used for shipping as well as to make polyester and other synthetic materials.

Metals and stones use significant energy to mine, and like petroleum, tear up landscapes and ecosystems. Even construction is considered when new stores set up shop in your city.

Selective in this area, not to change too much of what we are already used to. The victims of cancel culture tend to be mostly celebrities of high stature, rightfully so if power is misused. We see them and they are easy targets so we are critical of there existence. Arguing for them to be role models in the ways that we think they should be.

huckmag.com

If we knew which of our favorite brands are connected to the bigger issues of climate change and in the specific ways they have impacts, would we treat them the same?

The answer would be indirect in that one brand can have a production reach in multiple countries with very different laws and regulations for manufacturing. We are intently subject to this system.


Unnatural Resources

You can feel the difference in organic cotton from the average cotton, but the fact is there are harmful effects of both that can be resolved by the demand from the consumer.

Organic is slower but harms viable soil and limits its life to produce other crops. Regular cotton is just as bad. WHY? The pesticides and other chemicals used harm soil and the ecosystem.

The UN reported that 51 trillion microplastics are littering the sea and brands like Adidas and ROXY have capitalized making products from earth’s newest natural resource for plastic – the ocean (DJ Khaled voice).

Josie Kerr [wearing ROXY tee and cap] and Ellie were forced to evacuate their home in Mallacoota. Justin McManus/The Age/Fairfax Media via Getty Images
We can assume that some of the recycling processes can be strenuous for some smaller brands, but can be sure they won’t be shipping the same t-shirt to 750 stores around the world.

Demand from the consumer creates that model for bigger fashion brands, whether fast fashion or luxury.


“Let Them Fight”

This may be why larger corporations are immune. We love fashion so much we don’t intend to eliminate it. We hope the proper adjustments are made. In turn, we give the fashion industry a second chance at the least.

PETA got the fashion industry to stop making animal fur. Fashion started to acknowledge streetwear as a respected genre within. We made Victoria’s Secret cancel their famed runway show because of their apparent lack of diversity in body type.

Brands continue to exploit our environment and cultures, and Victoria’s Secret still makes fashionable lingerie. So did we have to shift the idea of an aspirational body type flaunting down a runway?

VS did make an effort but the loud whispers from the cancel culture section drove down ratings enough to stop the show for the masses who were fine with the changes made prior too.


Wild Wild Thoughts

As cancel culture lives ominously in the Twitter-verse (the internet), it is infamous for its negativity rather than constructive criticism. It’s a power than can be used for good – or of better use if it could deviate from its apparent selective nature.

Residents look on as flames burn through bush in Lake Tabourie, Australia, on January 4, 2020. Brett Hemmings/Getty Images

With forest fires raging in places like Australia and California, oceans filled with consumer plastics, and natural resources being depleted, like soil and acts of deforesting to create more croplands, we’ve reached the brink.

Protesters often express our deepest concerns and worries for the unprotected. Still, the protests fall short of what cancel culture has done to some individuals and brands in recent history.

It is only right we challenge ourselves to force the hands of the fashion industry by keeping that same energy about climate as we do our celebrities.

Look out for this article on PAGE magazine.

Gen-Z

Trends today, gone tomorrow: How Gen-Z is investing in their wardrobes

What is a trend other than what everyone else is doing?

For those into fashion, it’s what’s being worn by the majority of those who know about fashion. It’s also what is being bought in stores and online at rapid rates.

Photo cred: Inc.com

As the Generation Z and Millennial consumers become better-educated shoppers, learning through social media and the information they can easily obtain from the internet, they consume with intent to be thoughtful and conscientious.

“Nearly half (47%) of Gen Z-ers use their phones while in-store to price check and contact family and friends for advice.”

– National Retail Federation and IBM’s Institute for Business Value.

Media has been key to Gen Z as 90 percent of them are informed about the world they live in through social channels, especially on our smartphones.

Smartphones have broadened the outlook on fashion. Social media has changed the way it is marketed to the public. Thus, ultimately tailoring the content for any consumer in particular.

This is what influencers can be accredited for. In a way, they have made us more curious about the elitist fashion industry.

Photo & Art cred: Cassell Ferere

The Price Is Right, Right?!

Is it any coincidence that the price of Gen Z and Millenial’s favorite category of fashion is high? Price points of streetwear are at an all-time high, specifically the more popular, longer-lived brands. Brands that were conceived well before the thought of classes crossing paths.

The Simpson explored this idea of class in an episode focused on a Chanel dress. A dress constantly altered by Mrs. Marge Simpson into anything from a cocktail dress to activewear, as she was desperately seeking acceptance of a higher class of women.

It’s wise to encourage Marge’s creativity, but not her aspirations.

As informed shoppers, 72 percent of Gen Z consume with cost in mind when purchasing. From $25 to $40 for Stussy or Lamar & Dauley tees to $100 Bape or Billionaire Boys Club tees following that era. Our most desired brands are reaching $100 to $300 plus. That includes t-shirts from brands like Off-White or Vetements.

The rise in price convolutes this notion of streetwear.

morbidfiber.combape-streetwear_original-bape

None the less, Gen Zers are still concerned with price. Roughly 89 percent of them refer to themselves as price-conscious shoppers, according to MNI Targeted Media’s research report. Additionally, the research found that they make up almost half of all consumers at 40 percent.


Staring In The (Rearview) Mirror

As shoppers are putting their money toward socially driven, conscious fashion labels, fast-fashion has the vintage, thrift and resale markets have been encroaching on its coattails.

Consumers are opening up to a new idea of fashion that is essential to recycled, upcycled and circular processes. Making it a trend, 50 percent of Gen Z shoppers are attracted to socially conscious brands when deciding on a purchase.

Ministry-of-Tomorrow

Trends like this are ideal in the argument of climate change. The very thing Gen Z is most attentive to will be at the forefront of fashion for generations to come.

This mentality is stitched into the DNA of those who are at peak learning periods in their lives. Gen-Z seeks solutions to climate change and resolving the problems facing the second most carbon-emitting industry, fashion.

the trendspotter

As fashion start-ups enter the fashion industry they usually have fewer resources to manifest ideas. What streetwear has provided is the common ground between the designer’s immediate resources and their aspirations for fashion grandeur.

The process, albeit autonomous, is creating fashion from availed material. For instance, Greg Lauren repurposes men and women’s clothing to create his line, and brands like Alyx Studios, uses 100 percent upcycled fabric to make their graphic tees.


Digital Shift

Photo cred: Inc.com

The RealReal, Poshmark, Depop, thredUp, and Grailed, are some of the online fashion outlets that are receiving the benefits of these consumer trends. CNBC stated that by 2028 the used-fashion market will surpass the fast-fashion industry by $20 billion; $64 million to $44 million.

You can expect closets to be stacked with enough recycled, upcycled and circulated garments by then. In the same report, CNBC concluded, 13 percent of clothes in your girlfriend’s closet will likely be second-hand.

GlobalData analyzed with data from online startup thredUP, reports that the United States second-hand apparel market is estimated at $24 billion compared to the fast-fashion market which was valued at $35 billion. Trends happen overnight in theory, but in reality, can be seen just over the horizon.


Climate Change vs Cancel Culture

With climate change being more evident in different areas of the world, the only thing fashion can do is be less impactful to the environment. It’s becoming more evident that Gen Z and Millennials are responding to these changes with their attention and buying power.

A brand disconnected from the street culture of fashion, removed from the issues and ignorant to the sensitivities of “cancel-culture” isn’t going to be viable in the years to come. It’s best to make an effort as a fashion brand and follow the trend.

Look out for this article on PAGE magazine

The passing of a legend: Why Kobe Bryant’s mindset can’t be forgotten

“If you’re going to be a leader, you’re not going to please everybody. You gotta hold people accountable, even if you have that moment of being uncomfortable.” – Kobe Bryant

The Mamba

He polarized fans from all over the world while bringing them together for the same love of basketball.

But more than that he was a symbol of determination and focus. Kobe Bryant inspired a generation of people to be the best or at least make sure you are working toward being your best every day.

No Excuses!

One of the rare high school jumps to the NBA, Kobe Bryant had a chip on his shoulder being the son of Joe “Jellybean” Bryant, former NBA player.

But he was humbled by his upbringing and grew to understand a worth ethic necessary to achieve a level of greatness beyond what his father would not be able too.

As Kobe entered the NBA and became a public figure he carried himself as a student of the game. Although professional, the Kobe Bryant mindset was what made him popular.

Known for his “first in – last out” of the gym mentality and his studious behavior Kobe became would surely become one of the NBA’s elite.

Not to mention the homage fashion statements, like wearing Jordan jerseys to games.

He even followed in the footsteps of a fellow great teammate, Shaq. And with a passion for rap music, he put out various records over his NBA tenure.


The Leader

Some may argue his stats but ‘real’ fans argued his strengths. Teammates may have argued his camaraderie but couldn’t question his leadership.

Opponents may have fallen to his game, and he may have to theirs, but a level of play was expected in every encounter. He has his high times and his low periods, but persevered none the less.

“The most important thing is to try and inspire people so that they can be great at whatever they want to do.”

Common saying: “It is better to be respected than it is to be popular,” and Kobe is respected by many. Still, he was fortunate enough to be just as popular.

Kobe was a man who saw the opportunity in his failures; “everything negative — pressure, challenges — is all an opportunity for me to rise,” speaking into existence his destiny.


The Man

Even off the court, his humility for sports and competition was evident. Also, in his global efforts as a face of the NBA and basketball, he encouraged millions of people to be better than they thought they could.

From his last game in the league scoring 60 points, to his first day as a retired NBA player he was set to influence the game and grow its reach.

 

View this post on Instagram

 

Gigi getting better every day #teammamba #mambacita #fade

A post shared by Kobe Bryant (@kobebryant) on Jan 14, 2020 at 2:47pm PST

His dedication resonated, from receiving an Academy Award for his basketball documentary about the game of basketball, Dear Basketball, to his efforts as basketball coach of his second eldest Gianni’s team.

She was also in the fatal helicopter crash which claimed their lives and the lives of seven other friends and family, including the pilot.


The Legend

Bryant was about spreading the belief of opportunity, and instilling what it took to get to achieve what it is you wanted to.

Kobe Bryant will be missed; from the game of basketball and the game of life.

But, believe that his legacy will live long enough into the generations to come, regarding it to mysticism, maybe.

To those that got to watch or even a reluctant glimpse at his greatness, you were exposed to a man focused on the game of life and conquering it around every turn.

“The moment you give up, is the moment you let someone else win.”

Meet the minds behind NYC lifestyle brand The New Blue Collar

The New Blue Collar is a clothing brand redefining the working class. Sports influenced the duo behind it is reworking workwear while staying true to their athletic backgrounds, inherently applying their creative takes to what is known as streetwear.
The casual line is a combination of founders, Alex Ewings and Felix Llanos’ upbringing in their respective hometowns of Queens, NY, and Tulsa, OK.

As former athletes, it’s no wonder why they gravitate toward basketball. Fashion styling is at an all-time high amongst NBA players and it is transcending to the street style level.

Alex and Felix have a unique approach to fashion – measured with a sweat equity sense of style. Minimalism is not only in the design it’s how The New Blue Collar is evolving into a staple.

Recently we had a chance to sit down with the up-and-coming brand. Here’s what they had to say.

Where are you from?

(FL) Felix Llanos: Queens, NY.

(AE) Alex Ewings: Born in TX, Raised in Tulsa, OK.

Alex (Photo cred: The New Blue Collar)

What’s the connection to sports?

FL x AE: We both played sports growing up and through college.

We always try to find ways to pay homage to influential sports figures that we admired growing up, but we also want people to know that our brand isn’t just sports.

Felix

How did the idea for your brand come about?

FL x AE: We knew we wanted to create a brand that was centered around apparel.

We also wanted the freedom to incorporate our ideas, influences, inspirations, and aspirations into content, collaborations, projects, and experiences.


What is the reason behind the name?

FL x AE: We take workwear-like pieces and add refinement to them or a sense of luxury.

We are from two totally different environments. While one’s environment is deemed blue-collar, the other is considered upscale to most—we took our environments’ aesthetics and intertwined them, giving you The New Blue Collar.

What is blue-collar to you?

FL x AE: Tough, persistent, hard-working.


How did the PCNYC collab happen?

FL x AE: Earlier this year the idea of incorporating jerseys into the Players Club NYC runs came about. Because of what the club means to us on a personal level, this was a no brainer.

Toney came to us with an amazing vision and trusted us to bring that vision to life. Big shoutout to him for believing in our creative abilities.


Who are some other brands you would like to work with in the future?

AE: Carhartt, Fear of God, Noah, and Nike.

FL: Aime Leon Dore, KITH, New York Sunshine.

AE: Being brought up in the south and Midwest, everyone had something Carhartt in their wardrobe. It’s one of those brands that will never go out of style.

I love Jerry Lorenzo’s design principles and what his brand stands for and I absolutely love Noah’s initiative to give back to the environment while also giving us great products and apparel. Nike is Nike.

It has such a rich history and has forever inspired me, sports aside. Probably my favorite of the four brands I listed because of their storytelling alone.

They have this ability to create content that resonates with their audience while also addressing their needs. They sell benefits. Not products.

FL: Seeing what Teddy has done with Aime Leon Dore is truly amazing. From their first capsule with Puma to their latest drop with New Balance.

The brand’s consistency is probably what stands out to me the most. Ronnie, also a Queens native is just someone who has outworked many establishments I’ve seen come and go over the last couple of years.

The way he’s partnered with brands that best fit and stayed true to his roots is what I admire most. John and the team over at New York Sunshine give that balance between art, experiences, and fashion.

I love how they draw influence from all things New York and I’m excited to see what else they have in store.


Why limit the first collection?

FL x AE: We felt it was just right. Our goal isn’t too over saturate the market. Our goal is to provide staples. Our most recent drop consisted of seven pieces total, but we felt that was appropriate given the season and what we’re offering in terms of product.

Some drops may only consist of one thing. Some drops might be three things, but those one or three things are going to be thoughtful and something you can hold on to forever.


What got you into fashion?

AE: My dad. He was always dressed nice and since I was a representation of him, he always made sure I dressed well.

I’ve also always loved how fashion allows one to express themselves. I take a more uniform approach, but a lot of people dress how they feel internally and that’s pretty cool to me.

FL: Growing up in New York City, fashion was around me 24/7. What I loved most growing up in a big city, is that everyone had their own style. Dressed however they wanted. Styled themselves any way they desired. The creativity was amazing to see and I’m fortunate to be a part of that environment.


What is the next step or future plans for the brand?

FL x AE: We’re currently preparing for the first drop from our SS ‘20 collection followed by a few non-apparel related projects, which we will announce soon.

We would like to collaborate with more brands we feel align with ours. Those brands don’t necessarily have to be in the fashion industry. 2020 is going to be an exciting year for us and we can’t wait to show everyone what we have in store.


How do you define your style?

AE: Multifunctional/Uniform. As I’ve gotten older, I’ve grown to appreciate simplicity. I like to look nice, yet comfortable. Never overdressed, but also never underdressed.

FL: Whatever looks good. I can wear our multifunctional shorts and uniform tee from our Drop 1 collection, I can wear a three-piece suit, or I can wear a hooded sweatshirt with my trench coat. It’s all about flexibility and confidence.

Alex and Felix have been true to themselves throughout their sartorial journey as collaborators and designers.

Creating a lane for The New Blue Collar, their vision is inspired by competitiveness and comradery. This team has the determination and patience, creating a lifestyle around refined workwear for fashion’s hard workers.

Look out for this Q&A on PAGE magazine.

Key pieces to have in your sustainable wardrobe for the decade to come

Hope the holidays were good to you!

Most of us are comfortable with the idea that we don’t have enough clothes so we buy more, especially for gifting purposes.

But, if you want to achieve a new level of “have nothing to wear,” at least have these key pieces in your closet to complete most looks that you can throw together.

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Home Alone (Twentieth Century Fox 1990)

These pieces are also great conversation starters for your next outing and will close up any loose ends of your wardrobe. It can only help to have unique items in your closet that complement your taste.

Fashion is a statement to be made and a conversation to be had. Your closet staples are your go-to in the desperate times on days you’re unenthused by your wardrobe selection.

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Highsnobiety

To prime you; it’s ideal to have an absolute closet.

A wardrobe that is defined specifically by you and who you intend to be – the job you want. So we hope that you figure that out first then upgrade accordingly. Pinterest that shit!


Vintage Clothing

 

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Vintage pieces are easy to come across. Just hit up your nearest or local salvation army or goodwill, or even the hottest vintage shop in town.

But when we get there it’s the needle-in-the-haystack equation of glassing the stores compartmentalized racks of sketchy threads.

 

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What to look for is something that complements your overall style, not necessarily what you plan to wear tonight or this weekend.

It’s about longevity in style – a style that transcends time and ends up on the racks of your local vintage shop.

Keep your eyes open for one-of-one clothing pieces that have a unique interpretation of your style. Go for something you can stand out and be bold in.


Sustainable Brands

 

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Sustainable brands are popping up everywhere and it’s only right to follow the trends, right? Find a brand that offers something that was sourced locally, organically, made ethically.

Investing in a sustainable piece of fashion only lets the fashion world know that you are – not just about your style but the planet as well.

 

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Another great reason to buy into a brand that cares is its quality garments. Sustainable tends to be associated with the recycled paper we are familiar with from grade school.

Or the thoughts of the eco-friendly cars that popped up everywhere in the 2010s. Today, a company like Tesla is changing what we think of when we hear buzz words about sustainability.


Indie Designers: Recycled, Upcycled, Reconstructed & Repurposed Clothes

 

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Whether it has been recycled, upcycled, reconstructed and repurposed, it’s literally, all good. Good to know the environment will be, in microscopic ways, much healthier.

These points add up when we all have a vision for attaining great style and an absolute closet.

 

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Where to find something of the aforementioned “ready-made” pieces is rather easy but limited – af.

You can find recycled and upcycled clothes on apps like DePop and brands like Kid Super, or hit up your local seller or designers on their Instagram and ask about custom pieces.


Sneaker + Collaborations

 

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Collaboration sneakers were all over the streets in 2019. Where were you? Likely, trying to flip those special pairs for a quick buck. Well, the store – that you sold it to – still has those pairs in stock.

Marked up in price, but so what? Own history or just keep your day job.

 

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But there are more than enough cool collaborations out there that are not extremely inflated in price, and then there are the streetwear collaboration staples from 2019 – a year in sneakers, for sure.

Looking forward to 2020 collaborations, keep an eye and an ear out for the drops of these collaborations as they usually garner lots of attention and will be a race to the buying line.


Jewelry

 

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Jewelry is a great way to style up some of the loose ends in your wardrobe. Simply, it’s metallic highlights covering parts of your anatomy. Think of jewelry as your friends when trying to tell your story.

It tends to be as unique as the other fashion pieces we mentioned above in that there is a journey to be told – where it was made and why it’s made can elevate your clout and style.

 

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Custom pieces of jewelry are unique and what you should favor in any case. Prices vary greatly with jewelry and it’s encouraged to stay within your budget, so be open to independent jewelry designers.

Even some low-end pieces from brands you’re more familiar with are suitable when it’s affordable.


Take This Advice

Follow this advice you’ll have mad fits to make up. If not, then you’re probably better off trying to save up. Buying with purpose is what the next generation has been opening up to.

We could chase clout all day, but the style is where you earn your value.

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Photo cred: Cassell Ferere

Think of your closet as an investment bank and having some key staples in it can keep you off the floor in the morning crying over what to wear.

Creating a go-to portion of your wardrobe where you can grab-and-go your outfit probably makes the best sense if you fuss with your fits.

Look out for this article PAGE magazine.

How CiViL Jewelry CEO Blakely Thornton is redefining luxury

Stepping off the elevator of a classic SoHo building off-Broadway and I entered an austere hallway several stories above the ground floor.  To the left, I saw an opening in the wall and while walking through it, I am consumed by the large studio-style office of Jerry Media.

This is where Blakely Thornton operates as a marketer for the famous, Fuck Jerry, and as CiViL Jewelry CEO, his vision for a luxury brand that everyone can participate in.

Busily buzzing, Blakely found time out of his hectic day to sit down with the Hub. Flying back and forth through the office, the CiViL Jewelry CEO finally sat on the couch for our discussion.


Pure Adolescence

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Photo Cred: Cassell Ferere

Blakely is naturally energized by his daily task conducting business. And as a queer kid from Dallas, he found his way to the big apple in search of a bigger outlet to the world and as a catalyst for minorities with dreams.

Thornton studied finance in at U. Penn where he also played football and was your typical A-type. His prep school days may have shaped him up to be this way, but in particular, Blakely was just one to stand out so he was tuned to the nuances of marketing.

Being a black kid at a Dallas Prep school was evident to his peers but also being a queer kid made more of an impact socially. He was the first gay person for a lot of his fellow students and one who “wasn’t sassy,” as Blakely puts it.

The lack of diversity informed his urge to see minorities in power at brands and tech companies, as decision-makers. As he grew, learning the markup on jewelry and a yearning to democratize luxury, Blakely sought to invest in people of color who are underrepresented.


The Building Blocks

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Photo Cred: Cassell Ferere

Blakely’s experience at Fuck Jerry helped him understand how an agency works, branding and content creation.

There he saw how an audience can be monetized and distributed. He also worked at Ralph Lauren where he learned the details associated with the luxury market, from shoes and bags to fine watches made in Switzerland.

Ultimately he learned to market brands to people and elicit a reaction.

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Photo Cred: Cassell Ferere (This item is not yet for sale)

His new role as Founder and CiViL Jewelry CEO is the synergy of all his previous professional lives. And knowing what he does is what is pushing CiViL forward in 2020.


A Civil Mission

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Photo Cred: Cassell Ferere

CiViL Jewelry is “authentic and can be reinvented,” Blakely said. As he shifted his jewelry to display the logo, He continued,

“It’s modern, crisp, clean, cool, ubiquitous and utilitarian.”

 

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The CiviL brand’s mission was to fill the hole in the fine jewelry industry for black and brown owned companies. Similar to how Rihanna started Fenty after being sponsored by LVMH, Blakely convinced himself to start the company only to find the process involves perpetual failures against any wins.

Thornton described the initial journey as,

“Fourteen good hours in a workday is better than trying to work 20 hours and four hours of sleep.”


Changing Yourself to Change the Game

 

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Blakely became more malleable to his situation and adopted the changes in his life. He desired a semblance of work-life balance as his own boss.

Thornton doubts himself every day but perseveres just by remaining busy in his business. Keeping that same energy, Blakely synthesizes constructive criticism and ultimately course corrects himself toward success and style.


Luxury In Black and Brown

“Style is inherently about confidence,” Blakely mentioned. he added,

“Jewelry is about brand value and equality. And that’s what CiViL is.”

Buying into Tiffany or Cartier as luxury is considered the norm. Blakely asked, “Why can’t luxury be associated with black or brown people of color?”

Normally when people think luxury or brand value people often think white or European. CiViL is countering that thought process and ever-evening the playing field.

With jewelry priced under $100 up to “price upon request,” to say that luxury is “CiviL” is the highest compliment for Blakely.

 

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“It’s about time that we had something to embrace – inherit black dopeness.”

The laces are inherently streetwear-inspired from the basketball and sneaker culture, which is rooted in black culture.


“SHOELACES”

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Photo Cred: Cassell Ferere

“Laces were something Slick (Woods) and I went back and forth on,” mentioned the CiViL Jewelry CEO. It’s evident that these accessories are stretching the idea of luxury into the neighborhoods where urban cultures thrive.

And this thoughtless act of leaving shoes untied as oppose to lacing them up traditionally has played a part in defining style for those who are a product of that environment.

 

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But Make It Your Own

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Photo Cred: Cassell Ferere

Confidence is the main thing Blakely stresses when defining his style. Add in a lot of passion for what you do and he has the formula for the next generation to make moves on such a level.

“Don’t create something to think about selling it down the line. Create something you’d be happy doing for the rest of your life. If you love what you do you going to work every fucking day of your life but you’ll love it…”

The CiViL Jewelry CEO continued,

“Don’t try to be the next Yeezy or the next LVMH. Try to be the next you – you are what people have not seen before.”


Problem Solving

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Photo Cred: Cassell Ferere

Blakely has been working closely with a lab to grow carbonated diamonds for societal and environmental justifications.

The collaboration involves extracting carbon from the air and compressing it into a diamond quality stone. He mentions that diamonds are of perceived value and hoarded by industry leaders, and digresses to the fact that the diamond industry is “built at the expense of largely black occupied ecosystems and black bodies.”

Thus he is reluctant to partake in the diamond trade as an ethical choice. Blakely hasn’t solved the problem but he explains his love of having a voice in trying to find the solutions to the issues that disrupt society and civilizations.

Look out for this article on PAGE magazine.

Dr. Nonsky is teaching us how to look fly without breaking the bank

Shopping to upgrade your wardrobe isn’t always healthy for your wallet.

Trends and quality are components that should but don’t help you decide on your fits daily and when in the stores. But breaking the bank is eminent when shopping around for drip.

 

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Pharmacist, and Fashion Influencer, Chukwunonso “Nonso” Ezekwueche, is prescribing the best advice to get over your expensive habits when shopping for clothes.

As someone who has discovered their style and what works for them, Nonso is adamant about personal style and individuality.


Style Diagnostics

 

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Arriving in Canada, Nonso was a bit underwhelmed to find that Toronto was lacking in the style department. He wasn’t impressed by the muted, normcore flare of blacks and greys wandering the streets.

Nonso’s expectations were that of a more stylish North American city, like New York, or even something as unique as Paris.


Taste The Soup  

 

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Coming to the Americas, on a budget, has its benefits; better vintage shopping and more stores to get deals from. Vintage is something not done too often, but Nonso tends to find great items that are affordable.

He prefers to go vintage over the lower end shops, like, HM and Uniqlo are suggested when it comes to affordable quality.

When feeling rich, Nonso usually frequents Zara as a go-to. It’s no wonder he recommends it as the best store for stylish quality garments for the budgeted shopper.

Fashionova has a good variety according to him as well.


Fini Footwear

 

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When it comes to footwear, Fini Shoes are amongst the top of Nonso’s list. Buying these shoes offers a lot of wears, designed for its versatility, completing Nonso’s style. When money is scarce, Fini shoes can be worn with suits, trousers, and even shorts (shorts not recommended).

“Don’t buy something for one purpose, buy something to use in multiple events,” Nonso explains. Fini shoes can be worn up or down, low tops or high tops, as they come with accessories to play around with.

“I like to attach the extra layers when I’m feeling cool. No brands have adapted this concept of shoes as intensely as Fini has.”


Don’t Buy Clout If You Can’t Afford Style

 

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Nonso digresses:

“Discover your personal style. Know what works for you. Know what your willing to splurge. Look out for sales. Don’t follow trends; they come and go.”

The Nigerian native is open to a transformative style, especially since moving to Toronto back in 2017. Nonso can often be seen on the streets of Toronto or “the gram” flexing in some stylishly tailored suits and topcoats.

Or you can catch him running errands in rip jeans with his chest peeking out from a flamboyant partially buttoned shirt.

Nigerians are known to be flashy in their style of dress, showing wealth but dictated mostly by destination.

But Nonso is humble and values his dollar, knowing the secrets of staying ahead of the trends and making a fashion statement.

Look out for this feature on PAGE magazine.